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The power of a purposeful content strategy

by The 100 Companies

A content strategy provides a framework for creating and distributing content that aligns with your association’s objectives, engages your audience and positions your association as a trusted resource and industry leader.

My top three reasons why a content strategy matters:

1. Consistent messaging: Ensure you stay consistent across platforms to build trust.

2. Audience engagement: Foster a sense of community and build relationships.

3. Optimization and measurement: Allow data-driven decisions and understand what resonates best with your audience.

Ultimately, a content strategy ensures that your content efforts are purposeful, targeted and effective in achieving your goals. Watch my latest Association Insights for more.

Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd, The Association 100

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