How a crisis plan can prepare you for a ‘big C’ crisis

“Big C” crises have impacted how communications professionals tackle unprecedented events. On Aug. 3, 2019, we received a call that there was an active shooting in El Paso, Texas.

Del Sol Medical Center, one of the two hospitals we represent in El Paso, treated 11 victims from the scene.

Prior to 2019, we worked with our client to prepare for crisis events, so there were systems in place to share timely information with local and national media without putting private patient information at risk. On the fourth anniversary of the tragedy, our hearts are still with the families and victims.

– Kristin Marcum, CEO, ECPR Texas, The Austin 100